Ecolens Brand +
Package Design [2024]




Location
Melbourne-Naarm
[AUS]

Sector
Ophthalmic
Pharmaceutical
Service
Brand  Identity
Industrial Design
Package Design






Ecolens is a conceptual sustainable contact lens brand addressing the impact of single-use lenses and packaging. Positioned in the ophthalmic sector, it promotes ecological responsibility and conscious consumption for environmentally minded consumers.

Delivered is a full visual identity and sustainable packaging system, replacing plastic blister packs with biodegradable and recyclable materials. The result is a unified brand that reimagines vision care through lifecycle thinking, usability,  and waste reduction.




[01]       Brand Identity

Clean and optimistic. Soft geometry and whitespace signal trust, with subtle organic cues for sustainability, clear from tiny to retail.








[02]      Industrial Design      

Function-led with gentle tactility. Prototyping lands on an intuitive, refillable structure that reduces waste in handling and storage.










[03]      Package Design      

Minimal and materially honest. A compact footprint, and easy refill-dispense flow support a circular, considered experience.









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