Ecolens
Brand +
Package Design [2024]
Package Design [2024]
Location
Melbourne-Naarm
[AUS]
[AUS]
Sector
Ophthalmic
Pharmaceutical
Pharmaceutical
Service
Brand Identity
Industrial Design
Package Design
Industrial Design
Package Design
Ecolens is a conceptual sustainable contact lens brand addressing the impact of single-use lenses and packaging. Positioned in the ophthalmic sector, it promotes ecological responsibility and conscious consumption for environmentally minded consumers.
Delivered is a full visual identity and sustainable packaging system, replacing plastic blister packs with biodegradable and recyclable materials. The result is a unified brand that reimagines vision care through lifecycle thinking, usability, and waste reduction.
Delivered is a full visual identity and sustainable packaging system, replacing plastic blister packs with biodegradable and recyclable materials. The result is a unified brand that reimagines vision care through lifecycle thinking, usability, and waste reduction.
[01]
Brand Identity
Clean and optimistic. Soft geometry and whitespace signal trust, with subtle organic cues for sustainability, clear from tiny to retail.
[02]
Industrial Design
[03]
Package Design
Minimal and materially honest. A compact footprint, and easy refill-dispense flow support a circular, considered experience.
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